There’s a new brand of dirt bike tyre that has hit SA’s shores, Plews.
Founded by Josh Plews and Stephen Mills, they tell us that “Plews Tyres embodies a rich racing pedigree and an unyielding commitment to innovation.”
Josh Plews founded another global brand in 2014, namely Gibson Tyres, where he sold his shares in 2019. Drawing from his extensive background, Plews Tyres is focused solely on producing race tyres.
Collaborating with award-winning British PhD chemists, Plews tyres meticulously craft each compound in the UK.
We’ve bought a rear, we’ll fit it and give our opinion after a few weeks of riding and marking trails.
Some techy stuff:
- Focus on Racing:
Plews Tyres is dedicated to producing race tyres, with a strong emphasis on Enduro and Hard Enduro disciplines. - EN1 “The Tough One”:
This is their flagship tyre, specifically engineered for extreme conditions in World Enduro Championship (WEC) and British Enduro Championship (BEC) style racing. It features a super-flexible carcass and is designed to be FIM guideline compliant.
- Ultra Mousse Range:
Plews Tyres offers a range of Ultra Mousses. These are available in various sizes and are manufactured to meet high quality standards. - “Made to Win” Philosophy:
Plews Tyres emphasizes their commitment to producing high-performance tyres that are built to win.
- Key Technologies:
- LFC Technology (Lateral Flex Control): Helps with lateral stabilization and reduces excessive rolling.
- CCRC Technology (Compound Chipping & Chunking Resistant): Minimizes wear and maximizes longevity.
- UTAC (Ultra Tacky Advanced Compound): Provides exceptional grip on both wet and dry surfaces.
- Global Presence:
Plews Tyres is gaining recognition globally, and the tyres are available in South Africa. - They are being raced by guys like Enduro champs Travis Teasdale and William Slater.
- Plews is also collaborating with many local racers, enduro brands and national teams like Sherco, Husqvarna and Beta.
- Key Technologies:
